Our ethical charter

Our ethical charter

For the last 18 months we have presented this idea, we have met users, professionals, dog owners, veterinarians, educators, more generally passionate about the canine species and today, it seems to us important to answer some of their questions by specifying our position.

Our first desire is to bring out the notion of well-being, which is rarely used in pets while it is widely developed in farm animals. This notion may seem vague but it has a scientific definition - the respect of 5 freedoms (*). Our goal is to be able to provide humans in charge of the animal, whether they are responsible or health professionals, a measure as objective as possible of its behavioral balance and therefore its well-being.

Our second desire is to let the choice of the level of alerts to the user according to his lifestyle, his periods of absence, his level of requirement and worry and thus to provide him with a reassuring tool , a caring sentinel and not one more opportunity to worry.

It is not a question of overseeing the animal but giving people who wish it the opportunity to check his emotional and behavioral stability at the heart of his well-being. This forces us to evoke the different levels of consciousness: if we are ardent defenders of the existence of an intelligence and an animal consciousness, we do not currently think that the presence of the case induces in the animal the sensation of to be constantly watched as it would undeniably be the case in a human being.

This goes through a triple position: 

- of the animal that it is not a question of wanting to make conform to a norm but to understand in its unicity. It is also by comparing it in itself that the product will detect even subtle variations of its balance,

- of his owner who has the right, within the framework of the respect of the ethological requirements of the species, to choose the way of life of his dog, more or less active, more or less present, without being imposed to him a moral vision,

- the bond that unites them and is the very foundation of the multi-millennial relationship that links our two species.

Well-being, balance and respect are therefore at the heart of our approach and without obscuring the commercial dimension of such an enterprise, we thought it important to re-explain our goal and how we work.

*The five freedoms from the « UK Farm animal welfare council » of 1979 are:

  1. Freedom from hunger or thirst by ready access to fresh water and a diet to maintain full health and vigour
  2. Freedom from discomfort by providing an appropriate environment including shelter and a comfortable resting area
  3. Freedom from pain, injury or disease by prevention or rapid diagnosis and treatment
  4. Freedom to express (most) normal behaviour by providing sufficient space, proper facilities and company of the animal's own kind
  5. Freedom from fear and distress by ensuring conditions and treatment which avoid mental suffering